TrusTrace has announced a strategic partnership with FYUL to strengthen supply chain visibility and compliance across FYUL’s global manufacturing network.
FYUL, which powers on-demand merchandise for globally recognized brands such as MTV, NBC, Comedy Central, SpongeBob SquarePants, Coca-Cola, and Dunkin’ Donuts, operates a large-scale network of suppliers and manufacturing partners worldwide. As regulatory requirements around supply chain transparency continue to evolve, the company is taking proactive steps to strengthen its compliance infrastructure.
Through this partnership, FYUL will leverage TrusTrace’s platform to centralize compliance documentation, map supplier networks, and gather critical data required to meet emerging European Union regulations. This initiative aims to ensure that quality, accountability, and responsible sourcing extend across the entire supply chain.
“When you’re producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real,” said Isabella Holmgaard, Sustainability Director at FYUL. “TrusTrace replaces hundreds of manual emails with AI-validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations, and significantly accelerates our ability to onboard clients who demand the highest standards of transparency.”
The TrusTrace platform will support FYUL across three key areas:
- Supply Chain Mapping and Risk Assessment: Capturing supplier and product-level data to identify and monitor risks
- Certificate Collection and Management: Consolidating supplier, facility, and product certifications into a centralized system
- Compliance Readiness: Enabling alignment with regulatory frameworks such as EUDR and Digital Product Passport requirements
“FYUL has built something genuinely difficult, a platform that makes on-demand manufacturing work at scale for some of the world’s most recognized brands,” said Shameek Ghosh, CEO and Co-Founder of TrusTrace. “This partnership is about making sure the supply chain data and transparency behind every product keeps pace with where regulations and brand partner expectations are heading. We’re proud to be the infrastructure powering that next step.”
This collaboration reflects a growing industry focus on traceability, data-driven compliance, and responsible sourcing. By integrating advanced technology into its operations, FYUL is positioning itself to meet rising regulatory demands while maintaining trust with global brand partners.