The government of India’s Himachal Pradesh state is set to rebrand its State Handicrafts and Handloom Corporation Ltd as ‘Him-Craft’ in an effort to boost the income of local artisans and expand their customer base. According to an official statement, the move is part of a broader plan to promote economic growth and greater financial stability in the state.
The chief minister of Himachal Pradesh, Sukhvinder Singh Sukhu, announced the rebranding and emphasized the importance of authenticity, customer satisfaction, and trust-building in the process. All official documents, including business cards, letterheads, email signatures, and the official website, will reflect the new trade name, consolidating all handloom and handicrafts products under a single umbrella brand.
The rebranding aims to make it easier for customers to find and purchase high-quality handicrafts and handloom products produced in Himachal Pradesh. It will also help raise awareness of the unique skills and creativity of local artisans in the state. To promote the Him-Craft products in both national and international markets, the government plans to develop a comprehensive marketing strategy, including a website, social media presence, and advertising campaigns designed to boost sales.
The government of Himachal Pradesh has already provided training and financial assistance for the development of new products, and the rebranding effort is seen as a crucial next step in connecting artisans with a larger customer base and increasing their earning potential. Local artisans have welcomed the rebranding effort as a positive step towards creating a more sustainable and prosperous future.
“We are excited to see the government taking such an active role in promoting our products,” said one local artisan. “We believe that this rebranding effort will help us reach new customers and create new opportunities for growth and success.”
Overall, the rebranding of the State Handicrafts and Handloom Corporation Ltd as Him-Craft represents a major step forward for the state of Himachal Pradesh. By promoting high-quality handicrafts and handloom products and supporting local artisans, the government hopes to create a more vibrant and prosperous economy for years to come.