PrimaLoft Active Evolve Fabric Revolutionizes High-Performance Sportswear for 2023-2024

In a groundbreaking development, PrimaLoft’s Active Evolve range of insulation fabrics has been garnering significant traction since its initial launch in 2018. This innovative fabric, praised for its unique combination of breathability, moisture management, and stretch, has captivated the sportswear industry, leading to notable partnerships with top brands for the Autumn/Winter 2023-2024 season.

The Active Evolve range offers a revolutionary solution to enhance garment design and performance by allowing designers to eliminate the need for liner fabrics. Several products in the range can be used as a next-to-skin fabric, optimizing the management of heat and moisture while supporting unparalleled breathability. This cutting-edge approach also reduces overall material usage, ensuring more sustainable and eco-friendly manufacturing practices.

A key highlight of PrimaLoft Active Evolve is its versatility in the creative process. Designers are now empowered to explore the full spectrum of colors and incorporate unique patterns without the constraint of quilting. This newfound creative freedom allows for the creation of stunning and functional sportswear garments that stand out in the market.

One of the trailblazing brands adopting PrimaLoft Active Evolve is the renowned endurance sports specialist, Löffler. As the official clothing partner of the Austrian Nordic Ski Teams, Löffler’s garments must perform at the highest level. Stefan Gögele, head of product management at Löffler, expressed his enthusiasm for the fabric, stating, “PrimaLoft Active is particularly suitable for high-level sports clothing where versatile insulation is required. This material offers the perfect combination of breathability, moisture transport, and thermal performance. At the same time, it is wonderfully compressible and also uses recycled content.”

Eco-conscious consumers will also rejoice knowing that products within the Active Evolve line are crafted from up to 100% post-consumer recycled fibers, making them a sustainable choice for performance apparel.

Embracing PrimaLoft Active Evolve alongside Löffler are other industry giants like CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver, Sitka, and Ziener. These influential brands recognize the potential of this revolutionary fabric and have integrated it into their Autumn/Winter 2023-2024 collections, ensuring top-tier performance and cutting-edge style for athletes and sports enthusiasts alike.

As the sportswear industry continues to evolve, PrimaLoft’s Active Evolve range stands at the forefront, redefining the possibilities of high-performance apparel. With its unparalleled breathability, moisture management, and sustainability, this fabric sets a new standard for sportswear design, revolutionizing how athletes experience their gear on the track, slope, or trail. With such innovative strides, the future of sportswear looks brighter and more dynamic than ever before.


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