R|Elan™ Kooltex – Enhancing Comfort through Quick Dry Technology

It’s a constant endeavor at Reliance Industries Limited’s (RIL)R|Elan™ to provide advanced textile technologies that not only capture the latest style trends but also help enhance the comfort and performance of the consumer. A unique fabric technology within R|Elan™ product portfolio is R|Elan™ Kooltex, a fabric that enhances the performance of the garment by keeping them dry and cool amid various conditions. Advanced moisture management property of R|Elan™ Kooltex helps control temperature and provide a cooler feeling to the wearer – be it a formal or sports outfit. R|Elan™ Kooltex keeps the wearer cool and dry through the day ensuring enhanced performance and encouraging heightening physical activities.

There is a growing demand from consumers for garments that exhibit additional functionality, especially the feature of moisture management is most sought-after. Modern-day consumers have realized the importance of an active lifestyle and staying fit, and this trend has further increased during the past couple of years. The Covid scenario has transformed the consumer mindset with an emphasis on better apparel with embedded performance attributes. Apparel that has inherent quick dry capabilities can help keep the consumer cooler, fresher, and hence more comfortable for an extended period.

Ever-evolving consumers are demanding more innovations in their everyday apparel, brands are also introducing new solutions under the performance category. R|Elan™’s specially engineered products have emerged as a perfect choice for trendy and performance enhancement seeker consumers.

R|Elan™ Kooltex has an inherent moisture management mechanism with its unique structure supporting the wicking of sweat through micro-channels. This facilitates rapid moisture management property that the body uses to regulate its temperature.

Its rapid three-step moisture management process is explained below:

•Transports sweat to the fabric’s outer surface

•Spreads sweat over a larger area

•Sweat evaporates swiftly, allowing the garment wearer to feel cool and fresh

R|Elan™ Kooltex can be used in major apparel application segments such as denim, knitwear, athleisure, and wovens.

Dealing with sweat during exercise or hot weather is not a concern anymore. Now, garments have become smarter with R|Elan™ Kooltex that enhances performance and at the same time provides comfort – day in and out!

Reliance is India’s largest private sector company, with a consolidated turnover of INR 539,238 crore ($73.8 billion), cash profit of INR 79,828 crore ($10.9 billion), and net profit of INR 53,739 crore ($7.4 billion) for the year ended March 31, 2021.

Reliance’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail, and digital services. Reliance is the top-most ranked company from India to feature in Fortune’s Global 500 list of “World’s Largest Companies”. The company stands 55th in the Forbes Global 2000 rankings of “World’s Largest Public Companies” for 2021 – top-most among Indian companies. It features among LinkedIn’s ‘The Best Companies to Work For In India’ (2021).









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