Syre and Target have expanded their partnership to scale the use of textile-to-textile recycled polyester across apparel and homeware products. The collaboration aims to integrate 70,000 metric tonnes of polyester produced from end-of-life textiles into Target products by 2030.
Syre announced an expanded partnership with Target to support the adoption of textile-to-textile recycled polyester in apparel and homeware.
Under the agreement, the companies aim to use 70,000 metric tonnes of polyester made from end-of-life textiles and incorporate the material into Target products by 2030.
Dennis Nobelius, CEO at Syre, said: “We couldn’t be more proud to continue working with Target to bring next-generation materials into retail at scale. This collaboration helps accelerate adoption and supports the continued development of circular textile solutions across the industry.”
Syre previously entered into a multi-year agreement with Nike to integrate circular polyester into the company’s performance product lines. Syre is identified as Nike’s lead strategic supplier for textile-to-textile recycled polyester.
Stephanie Grotta, vice president of responsible sourcing and sustainable capabilities at Target, stated: “At Target, our guests look to us for innovative materials without compromising on style, design and value.”
She added: “By advancing textile-to-textile recycled polyester at scale, we’re strengthening our supply chain and continuing to offer quality products at a great value.”
The announcement follows a recent partnership between Syre and Jeplan. Syre stated that the collaboration will use Jeplan’s chemical recycling expertise and existing operations to support progress toward commercialisation.
Dennis Nobelius added: “These leading brands recognise the importance of securing access to emerging material solutions. As we scale, these partnerships will help enable both commercial success and continued progress toward a more circular textile industry.”