TechnoSport, India’s largest activewear brand, has strengthened its retail footprint in Eastern India with the launch of its first Exclusive Brand Outlet (EBO) in Jharkhand. Located on the ground floor of Bindal Mall, Sonari, Jamshedpur, the new 2,200+ sq. ft. outlet increases the company’s nationwide retail network to 66 exclusive stores.
The outlet was inaugurated by Kumar Kushagra, Pankaj Kumar, and Sahil Raj, bringing together prominent personalities from Indian and Jharkhand cricket. The launch marks another milestone in TechnoSport’s retail expansion strategy, with the brand aiming to deepen its presence across Jharkhand and strengthen its position in the growing activewear market.
Jharkhand has become a key growth market for TechnoSport, supported by strong demand through general trade channels. Jamshedpur, known as one of Eastern India’s leading industrial cities, offers a large consumer base of young professionals, students, fitness enthusiasts, and value-conscious shoppers. The city’s evolving retail infrastructure and increasing preference for functional and affordable sportswear make it an attractive destination for the brand.
TechnoSport has also strengthened its engagement with the state’s sporting community by becoming the Title Sponsor of the TechnoSport Jharkhand T20 League, the first official franchise-based T20 cricket tournament owned by the Jharkhand State Cricket Association. The partnership reflects the company’s long-term commitment to promoting grassroots sports while building stronger connections with consumers across the region.
Commenting on the expansion, Puspen Maity, CEO of TechnoSport, said that the Jamshedpur outlet represents an important milestone in the company’s Eastern India growth strategy. He noted that the city’s expanding fitness culture and rising demand for quality yet affordable activewear make it an ideal market for TechnoSport, adding that the new store will serve as a foundation for broader expansion across Jharkhand.
The newly launched outlet features TechnoSport’s latest collection of performance apparel designed for training, fitness, and everyday comfort. The product range includes lightweight quick-dry T-shirts, breathable polo shirts, stretch joggers, shorts, and garments with anti-odour technology and enhanced durability, particularly suited to the warm and humid climate of the region.
As part of its market expansion, TechnoSport plans to engage the local fitness community through marathon initiatives and partnerships with leading gyms in Jamshedpur. The company is pursuing a cluster-based retail strategy across Jharkhand and has set a target of expanding its national network to approximately 130 Exclusive Brand Outlets by the end of FY27.
Founded in 2007 and headquartered in Tiruppur, Tamil Nadu, TechnoSport has established itself as India’s largest activewear brand, combining textile innovation with affordable performance apparel for everyday consumers. The company continues to invest in retail expansion and product innovation to meet the growing demand for active lifestyle wear across the country.
