According to a market research report, the “Texture Paint Market by Resin Type (Acrylic and Epoxy), Technology (Water based, Solvent based), Product Type (Interior and Exterior), Application (Residential and Non – Residential), & Region (Asia Pacific, Europe, North America – Global Forecast to 2028”, size is estimated at USD 12.5 billion in 2022 to USD 16.2 billion by 2028, at a CAGR of 4.4%, between 2023 and 2028. The companies have adopted various strategies, such as mergers & acquisitions, investment & expansion, joint ventures, & new product launches and to increase their global presence and maintain sustained growth in the texture paint market.
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The major players in the global texture paint market are PPG Industries (US), AkzoNobel N.V. (Netherlands), The Sherwin-Williams Company (US), Asian paints limited (India) and Jotun A/S (Norway). These players opted for inorganic growth through mergers & acquisitions, agreements, and partnerships. For instance, in April 2023, AkzoNobel N.V. is to further strengthen its China position after reaching an agreement with Sherwin-Williams to acquire its Chinese Decorative Paints business. Completion, which is subject to regulatory approvals, is expected in the second half of 2023.
There are various small, medium, and large players operating in the market. Some of the major market players include The Sherwin-Williams Company (US), PPG Industries, Inc (US), AkzoNobel N.V. (The Netherlands), Asian paints limited (India), Jotun A/s (Norway), Kansai Paint Co., Ltd (Japan), Nippon Paint Holding Co., Ltd (Japan). To grow its market share, they have used different development approaches such as investment and expansion, mergers and acquisitions, and joint ventures.
Recent Developments in Texture Paint Market
In June 2021, PPG acquired Tikkurila. This is expected to help the company to expand paint and coating options that are expected to now include Tikkurila’s texture paints.
In April 2022, AkzoNobel N.V. Acquiring Kansai Paint’s activities in the region will help us to further expand our paints and coatings business in Africa and provide a strong platform for future growth
In September 2022, Hempel A/S, has acquired the Cap Couleurs Group’s store network in South-East France, maintaining Hempel’s segment leadership in the Var region and supporting its growth initiatives.
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PPG Industries, Inc: PPG Industries is a global leader in paints, coatings, and specialty materials. The company operates in various segments and offers a wide range of products and services to customers worldwide. PPG Industries serves customers in various industries, including automotive, construction, aerospace, industrial, and consumer products. The company focuses on innovation, sustainability, and customer collaboration to develop advanced coatings and materials that meet evolving market demands. PPG is known for its global presence, strong brand recognition, and commitment to delivering quality products and services. As a leading player in the coatings and specialty materials industry, PPG Industries continues to invest in research and development, strategic partnerships, and global expansion to maintain its competitive position and drive growth in key markets.
PPG acquired Tikkurila in June 2021, which is expected to assist the firm extend its paints and coatings choices, which will now include Tikkurila’s texture paints.
Akzo Nobel N.V: AkzoNobel is a global leader in paints, coatings, and specialty chemicals. The company operates in various business segments and offers a wide range of products and services to customers across the world. AkzoNobel is known for its strong brand portfolio, innovative products, and commitment to sustainability. The company places a strong emphasis on research and development to develop environmentally friendly and technologically advanced coatings and chemicals. AkzoNobel’s products aim to provide solutions that meet customer needs while minimizing environmental impact.
In June 2022, AkzoNobel acquired kansai paints and coating business in Africa which help the company to provide a strong platform for future growth.
The texture paint global market is dominated by asia pacific region. The presence of major construction industries in the region contributes to the region’s dominance. In comparison to other regions Asia Pacific is expected to witness a high growth rate. The demand is attributed to the emerging GDP, increased spending power, low labour cost, and availability of raw material. Other Asia Pacific countries, such as India, Indonesia, Thailand, Singapore have seen an increase in demand for texture paint as residential construction activities have inceased. Affordable interest rates, Rising income levels, shift toward nuclear families, and modern attitudes toward home ownership in several countries are responsible for a rapid increase in residential construction activities. These factors are positively influencing the texture paint market growth.
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