USColorworks has expanded its digital textile production platform with the installation of Atlas MATRIX and Atlas MAX PLUS systems from Kornit Digital, strengthening its on-demand apparel and textile manufacturing capabilities.
The move positions USColorworks among the first adopters of Kornit’s new Atlas MATRIX direct-to-garment (DTG) solution and is expected to drive a 30% increase in apparel and textile production for on-demand orders while reducing operational complexity and supporting faster delivery to customers.
Boosting On-Demand Production Capacity
USColorworks, which specializes in custom and on-demand printing for retail and promotional markets, is using the new Kornit systems to produce high-quality apparel across cotton, blended fabrics, and polyester.
According to the company, the addition of Atlas MATRIX and Atlas MAX PLUS will help streamline production by enabling a single digital workflow for both small custom orders and larger volume jobs. The new setup allows USColorworks to move away from legacy production systems and consolidate custom order manufacturing—whether for one piece or one thousand pieces—within a more efficient and scalable platform.
The company projects that the Atlas MATRIX system will support a significant rise in output while improving turnaround time, consistency, and print quality.
Reducing Complexity and Supporting Revenue Growth
One of the major advantages of the Atlas MATRIX platform is its ability to simplify digital production across different fabric types, including polyester, which has traditionally been more complex in short-run print-on-demand applications.
USColorworks has also been relying on direct-to-film (DTF) workflows for shorter polyester jobs, but the company is now transitioning a larger share of these volumes to Kornit’s digital infrastructure. This shift is expected to reduce labor intensity, eliminate pre-treatment steps, and improve the feel and finish of printed garments.
Rodney McDonald, President of USColorworks, said digital production has become essential for remaining competitive in the apparel decoration and fulfillment market.
He noted that the ability to manage both bulk and on-demand orders through one production process is increasingly critical for winning national programs and serving retail customers efficiently.
Supporting Near-Full Automation and Faster Fulfillment
The expansion also supports USColorworks’ longer-term plans to further build out its Kornit infrastructure, with the goal of driving near-full automation and accelerating direct-to-customer delivery.
By reducing dependence on inventory stocking and enabling production only when orders are received, the company can support true on-demand manufacturing while minimizing waste and increasing operational flexibility.
The Kornit Atlas MATRIX platform is designed to deliver high-definition prints across a wide range of fabrics and colors, helping manufacturers and fulfillment providers respond more quickly to evolving consumer demand and short production cycles.
Kornit Strengthens Position in On-Demand Textile Manufacturing
Kornit Digital said the Atlas MATRIX system was developed to help apparel producers and brands embrace the growing shift toward digital and on-demand production.
Chris Carson, Vice President of Sales at Kornit North America, said the system is already delivering measurable results for early adopters and supports Kornit’s broader vision of making digital the new standard for apparel production.
The latest installation at USColorworks reflects the increasing momentum behind digital textile printing technologies that offer greater flexibility, faster turnaround, reduced waste, and more sustainable production models for the apparel and textile industry.