Sustainable Naia Fibres Revolutionize Knitted Sweaters, Bridging Comfort and Environmental Responsibility

In a remarkable shift towards sustainable fashion, renowned brands such as Naadam and The Gap are embracing the use of Eastman’s Naia fibres in their knitted sweater collections. The rise of Naia blended knits signifies a significant milestone in the industry, as it not only fulfills consumer expectations of comfort and durability but also champions a circular and eco-friendly supply chain.

One of the most crucial considerations for sweater manufacturers has always been the selection of ingredients and fibres that offer exceptional softness, hypoallergenic properties, and the highest quality. Naia fibres perfectly align with these criteria, elevating the standard for comfortable yet enduring garments that are easy to care for.

The secret behind Naia’s growing popularity lies in its sustainable composition and certified closed-loop production process. Every strand of Naia cellulosic fibre is meticulously created through a safe, closed-loop process where solvents are recycled back into the system for reuse. This approach not only minimizes waste but also ensures the preservation of valuable resources.

To bolster the sustainability and traceability of Naia products, Eastman Naia has partnered with Textiles Genesis to provide track and trace solutions for brands. Additionally, Naia fibres proudly hold the Oeko-Tex Standard 100 certification, guaranteeing the absence of hazardous chemicals. Furthermore, they have received certification from TÜV Austria as biodegradable and compostable, as recently supported by a groundbreaking ocean degradation study conducted by the esteemed Woods Hole Oceanographic Institution (WHOI). Naia fibres are designed to naturally disappear in the oceans, leaving no lasting environmental impact.

Naia Renew, a staple fibre variant, further expands the possibilities for eco-conscious blends that boast an extraordinary combination of softness, quick-drying properties, and exceptional resistance to pilling. These characteristics make Naia Renew ideal for an array of garments, including t-shirts, casual wear, sweaters, pants, and home textiles.

By utilizing 60% sustainably sourced wood pulp and 40% certified recycled waste materials, Naia Renew maintains the same impeccable fabric quality as traditional Naia fibres while reducing its carbon footprint by approximately 35%. The availability of Naia Renew at scale demonstrates the feasibility and commitment of Eastman to environmentally responsible practices.

The versatility of Naia fibres knows no bounds, as they can be seamlessly blended with cotton, modal, merino wool, recycled polyester, or various fancy yarns. This flexibility allows for endless creative possibilities, enabling spinners to design innovative yarns that cater to individual preferences and fashion trends.

Notably, sweaters crafted with Naia Renew exhibit remarkable dimensional stability and shape retention even after multiple washes. The adaptability of Naia staple fibres, with their unique cross-section, accommodates the comfort needs of all four seasons, promising a comfortable wearing experience year-round.

The fashion industry has long been criticized for its environmental impact, but with the emergence of Eastman’s Naia fibres, the tide is turning. Brands such as Naadam and The Gap are leading the charge towards sustainable fashion by embracing Naia blended knits. By prioritizing both consumer expectations and environmental responsibility, these brands are setting a new standard for the industry, where luxury and sustainability effortlessly intertwine.

As Eastman’s Naia fibres continue to make waves in the fashion world, we can anticipate a future where sustainable materials are the norm, and comfort does not come at the expense of our planet. The journey to a greener, more conscious fashion industry has begun, and Naia fibres are lighting the way.



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